7 Essential Pages Every Business Website Needs

Your website should be one of your company’s best sales tools.  It’s your storefront to the world and often the first time your prospective customers will see your name.You want to be sure your site gives the right impression of your business.  Done right, it can help build your brand.  The website copy should sound professional and the design look attractive.

When it comes to creating pages for your website there is a set of web pages that are standard or general which all small business websites should have.What pages should my website have? This is a very common question online entrepreneurs and small business owners ask when they are looking to develop a website. Here we list the most important and must-have pages your small business company website should have.

1. Homepage

This is the page most people will see first, and as such, it should tell everyone who you are and what your company does. The content on your homepage should be intriguing enough to capture the attention of your visitors within seconds. Your homepage needs to be well-designed, load fast and look professional.

2. About Page

The About Page Is an opportunity to elaborate on your brand’s vision and accomplishments. Be bold in your statements and discuss how your goals will help customers.

Storytelling is pivotal for this page. You want readers to relate to your brand values, join your journey, and share the message with their family members and friends. You can add a summary of your company, whom it employs (with biographies and pictures of the staff, or just yourself if you are a sole proprietor), any special achievements you received, and the ways you differ from others that provide the same product or service.

3.  Products and Services

This section defines the reason for your business’s existence.  What products or services do you offer?

Visitors come to your website searching for a solution to their problem.  They want to know if what you have for sale is the answer to their needs.

When crafting a product description, you’ll want to sell the benefits, not the features. Tell a vivid story that emphasizes how buyers will feel after purchasing your product. You want them to feel a part of the product before they even receive it.

If you have more than one main product or service, don’t cram everything onto one page.  Instead give each product or service its own dedicated page, allowing for focused website copy to promote each of your different offerings.

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4. Blog Page

The blog represents a major platform for your brand to talk directly with customers. You can feature product updates, the latest trends, and respond to buyers’ FAQs.

Successful blogs are ongoing journeys, not destinations. Your blog must capture visitors’ attention and take them on your unique brand adventure. For instance, you may give them a behind-the-scenes look at product design or record a testimonial video with a happy customer.

5. Contact Page

Communication helps build solid relationships with your customers. You get to learn about their needs and desires as it relates to your products. Plus, it opens the door to receiving critical feedback.

Even if you have your contact information in the footer of your website such that it can be seen from any page of your website copy, you’ll still need a dedicated Contact page.  Visitors are conditioned to search for it.  You also want to make it easy for them to reach out to you, as that’s your best opportunity to convert a prospect into a customer.

Some people like to call while others like to start with an email.  So offer both means of contact.  Give your visitors the choice, even if you have a preference for how they contact you.  Sorry, but it’s not about what you want; it’s about your customers’ preferred contact method.

In addition to your email and phone number, include your physical address.  Your address will go a long way in proving you’re a real business with a real location.

6. Privacy Policy

A privacy policy is must for every website, a privacy policy lets the visitor to your website know what you’ll do with the personal information they give you. On this page, let the site visitor know how any personal information and data (e.g. advertising, cookies, emails etc) collected will be used, and whether or not it will be shared with third parties. You must strictly adhere to your privacy policy.

If you need help composing one, try our “Privacy Policy Generator,” which will ask you a few simple questions about your business and then create a customized privacy policy page with your business name inserted in all the right places.

7. Terms and Conditions

A terms of conditions page is usually a must for most websites. This is a page the outlines the “rules” a visitor to your site must agree to abide by in order to use your website. Here you can include the rules and guidelines and how your website functions. Briefly, it should always include a notice about copyright and trademark as well as a mention of what country and/or state you’re operating from, which determines what laws you’re following.

Like the Privacy Policy page, you can find our Terms and Conditions generator  to get the proper template created.

Above is the list of basic pages needed to start with a business/ Website. Upgrade your website at the earliest !