Sensitive Personal Data

What is Privacy Policy?

Need of Privacy Policy:

In today's world where each corner of the world is accessible through internet, the corporate world has also managed to crawl up and match steps with the changing time. Internet has multiplied the chances of business entities to stretch their reach to more and more people, within and beyond the territory, they dwell in. No one wants to miss the chance of expanding itself beyond boundaries and to excel into its business by reaching an uncountable number of people. That’s the reason why every business entity has a website today, irrespective of its size and nature of the business. Undoubtedly, it befits the business of the entity upto some extent, but only selling products on the website is not enough these days.

The websites also take information of the client, either by a ‘Login’ option or by getting a ‘Form’ filled by the client with an intention to analyse and understand their client, their choices, their taste, their interest, their preferences, etc. The business entity may also use such information and analysis to advertise or to promote their new or existing products or services to the existing clients as well as to those who are their prospective clients to whom they reach by accessing the information shared, knowingly or unknowingly, by their clients or by persons accessing their websites.

Collecting such personal information from people and using it further for business advantage is a good and effective way of promoting and growing a business but only as far as the people sharing the information are aware of it. If the personal information so provided by the people is used by the business entity for its benefit or otherwise, without the knowledge of the people, if such information is shared, it would be a punishable offence.

Thus, to safeguard the business entity from any uninvited and unintended penalties and punishments, it is always beneficial for a website to have a Privacy Policy.

Privacy Policy for Website

A Privacy Policy is a legal document, on the website of the entity, which discloses the ways the entity owning the website (hereafter a party) gathers, uses, discloses, and manages a customer or client's data. As per the Constitution of India, every citizen has the right to Privacy. Similar laws also prevail in the other countries in the rest of the world. Thus, any personal information that is shared by any person, shall not be used or shared with the third party without the knowledge of such person whose information is shared. The Privacy Policy thus fulfils the legal requirement to protect a customer or client's privacy.

It is a statement that declares a party's policy on how it collects, stores, and releases personal information it collects from either its clients or from people visiting its website. A Privacy Policy clearly informs the client what specific information is collected, and whether it is kept confidential, shared with partners, or sold to other firms or enterprises. Its content also depends upon the applicable laws over its geographical stretch.